See & Be PR

Email Etiquette

May 222013

Something so simple – we all write so many emails a day, but we can soon forget the basics when it comes to writing a professional one.

Take a look at this checklist and use it as a refresher course to make sure your emails are on the right track.

1. Keep it simple. No one wants to read a chapter or even a long paragraph for that matter. Stick to your point and get there quickly.
2. Don’t use strange fonts and crazy colours. It doesn’t matter how quirky your personality is, this is just not professional. Keep to standard business fonts in black or blue. Continue reading »

Not getting a ReTweet?

Public Relations, Social Media No Responses »

May 202013

There is a reason why. Twitter has developed into a great way to share are reshare information. Many of us get our daily dose of news on the social media platform, and yet others use it to find out interesting information that they never knew they never knew.

Many of us Tweet and many of us simply ReTweet. Both forms of using this tool are acceptable, but for those of us who Tweet, let me ask you this: What good is a Tweet if it doesn’t get a ReTweet?

A ReTweet is a sign of acceptance, a sign that the information is worth sharing and an even further sign that people see you as a reliable source.

But for some, people just aren’t ReTweeting. Why?
Continue reading »

Making a move…

Public Relations No Responses »

May 152013

I recently watched an interview with the President and CEO of a global high-end hotel company about how he further developed his business through moving the headquarters from the US to China just for a month. That got me thinking of the importance of other companies in different industries, as well as a local PR company, to venture into such similar opportunities.

As we expand our consumer database, win accounts that want to make it on the global level and strive to win international clients; we should not underestimate the power of exploring public relations around the world and on different levels.

Moving his senior management team across the world, the CEO states that the risks he assumed, investments he made, and the challenges he faced managing workload and understanding the market, were all made worthwhile by the indispensable learning experience he was exposed to.
Continue reading »

Mistakes a PR Intern should never make

How to No Responses »

May 132013

When I started here, I began as an intern. Beyond being a test to see if you make the cut, it is also a valuable learning experience and a great first step into the world of PR.
Things I learned you should never do as an intern are things I would like to share to help anyone else starting the journey.

Act like you are above it all
The things you get asked to do may seem beneath you or your degree, but every task is important in shaping you to become a PR professional.

Dress like an intern
You may not have the job yet, but you had better start dressing for the position you want. A big part of getting ahead is coming in looking like a professional.
Continue reading »

How’s your relationship with the media

Blogging, Media, Public Relations, Social Media, UAE No Responses »

May 062013

We probably could never talk enough about how important it is to have a good relationship with the media. Our work depends on a mutual partnership with the press and a great firm will have account handlers who have built great media relations with those that matter for the industries in which their clients operate.

Above all it’s about creating personal relationships. In today’s digital world, it has become increasingly easier to take out the first step of a physical introduction and get down to the dirty work. It goes without saying that back in the day meeting a journalist face to face was a pre-requisite, but today it’s a step that makes you stand out from the crowd, so go old-school for better media relations.

Beyond making personal connections, it’s also important to avoid pitfalls that can annoy journalists. Things like irrelevant pitches, obsessive calling, not taking ‘no’ for an answer and complaining about coverage can all get under the skin of our journalistic friends.

Think of it this way, if it would annoy you, it is probably annoying them.

How are your media relations?

Sky is the Limit

Public Relations No Responses »

May 012013

They say if you find a job you love doing, you will not work a day in your life.
In that case, I haven’t worked a day in my life. Well maybe a few years here and there until I learned how to let my passion drive me.
As human beings, we need to feel a sense of satisfaction and contentment in what we are spending most of our day doing and working in an office is no exception.

If there were any culture I would like to bring with me to my new role as MD at Cicero & Bernay (C&B), it would have to be the need to “work hard & play hard” and do it with passion and drive. As serious and stressful as our work can get sometimes, there is no reason why we shouldn’t enjoy the ride and try to have fun along the way. The great thing about passion is that it fuels success and the more you allow it to be part of your approach the more you will be able to make the best of the challenges you face and in turn optimise your chances for achieving greater results.
Continue reading »

A Poem About PR

Public Relations, UAE No Responses »

Apr 292013

PR is my profession
It is what I do
I love writing fact sheets
And press releases too

PR is my passion
It is what I am
Dealing with newspapers,
Magazines and WAM

Poor agency is the victim,
Clients, reporters, editors
The latter are a nightmare
The former are predators

Writing, drafting, proofing
Serving clients all day
There’s no place for goofing
Around, they’re never happy anyway
Continue reading »

Dressing for Work

Do's and Don'ts, How to, Public Relations, UAE No Responses »

Apr 242013

Getting dressed for work may seem so easy but there is a lot more that goes into it other than what colour works with that shirt.

While it’s nearly impossible to come up with one set of rules that applies to all – some institutions being more casual or more formal than others – there are certain principles that should be applied anywhere.

For starters, let me say that what you wear is a reflection of you. No matter how much we try to preach that ‘it’s what’s on the inside that counts’ this couldn’t be further from the truth. People will make snap judgements about the way you look and the way you choose to dress.

What can you do to make a good impression?

Dress for the position you want
We’ve all heard this before and we will continue to hear it because it is true. You need to look the role so that superiors can envision you in that role, and a great wardrobe also exudes confidence – a trait we want to see in our top execs.
Continue reading »

Listen before you Speak

Do's and Don'ts, How to No Responses »

Apr 222013

Too many of us are in love with the sound of our own voices. This is a problem when it comes to good communication because we’re not really listening to what the other has to say. Communication is a two-way street. There needs to be some give and take.

How can you become a better listener?

Look at the other person
Eye contact is a very important part of communication. It lets you connect with the person who is talking and confirms that you are paying attention.
Continue reading »

The Region’s Brightest and Best Minds Meet at the Digital Media Forum

Media, Public Relations, Social Media No Responses »

Apr 172013

For the second year running, the Digital Forum will bring together leading minds from the global digital media arena to share their knowledge and expertise at the One & Only Royal Mirage, Dubai, on the 22nd and 23rd of May 2013.

They will be addressing a wide range of topics, individually and in panel discussions, that today impact the delivery of social media programmes and how they are received by consumers. Everything from the ‘bombardment of Social Media’ to asking the question ‘who is king?’ and from ‘e-education’ to ‘measuring social media effectiveness’ will be up for discussion.
Continue reading »

Older Entries

Avatars by Sterling Adventures

Suffusion theme by Sayontan Sinha

Email Etiquette

Making a move…

Mistakes a PR Intern should never make

Sky is the Limit

A Poem About PR

Dressing for Work

Listen before you Speak

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