See & Be PR

Is THAT what you’re wearing?

Interviews, Media Training, Press Photos, Product Launches, Public Appearances 4 Responses »

Mar 282011

In this post, our English writer Reem Heather Dabbas discusses the dos and don’ts of dressing for public appearances.

When it comes to making a television appearance, what you have to say could be a ‘bestseller’ but people will be judging the ‘book’ by its cover before they decide to read one.

It only takes a couple of seconds to make a first impression, because beauty really is ‘skin deep’ when you initially say hello. That’s why when getting ready for a TV appearance your first question should be “What will I talk about?” but the second, and crucial, question will be “What am I going to wear?” No, this isn’t vanity, this is science. Psychological studies have shown the power of persuasion when it comes to the way we dress and how it influences people’s perceptions of us. In order to be the authority on the message you are trying to deliver, people must be receptive to your message in the first place. If you look like an expert on the matter, people will listen. On the contrary, how are people going to take you seriously if they’re too focused on the busy designs or outrageous colors of your outfit?

We’ve all heard the advice to dress for the position you want, so why would it be any different for the image you want to project for your company? It’s always important to look your best, as you are actually selling your company every time you make an appearance. As a professional organization that others can rely on you need to perpetuate this image in every encounter.
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Adapt or Die

Press Releases 1 Response »

Mar 232011

Managing a PR firm for growth and continued survival has never been more challenging than at present – especially in the UAE.

Numerous influences – over which communications specialists had no control – have flooded the Middle East PR industry. Yet, agencies that are positively disposed to change and willing to adapt to the shifting environment could safeguard their continued existence.

Some of the major challenges that have impacted on the PR arena in the UAE are:

the continuing aftermath of the 2008 global economic downturn which affects how agencies operate and attract clients,
increasing client expectations for (and from) strategic partnerships,
a growing demand by clients for world-class services that are aligned to international best practice.

Why PR?

Public Relations No Responses »

Mar 212011

Bill Gates, who needs no introduction, is ostensibly on record saying: “If I were down to my last dollar, I would spend it on PR”.

Fortunately though for Microsoft, the company money boxes are nowhere near empty. I would like to think that this is partly thanks to PR. Granted, Microsoft has a good product to sell, but undeniably PR has had a major impact in establishing the company’s reputation. It also plays an invaluable role in influencing people to trust the company, its leadership, and it products.

Power of perception
The perceptions and opinions people develop about a company have a direct bearing on its profitability, and its ability to attract/retain investors, customers and even employees.

A reputation associated with excellence and expertise is a fundamental of any profitable business!

Public relations, in a nutshell, deals with the total communications of any organisation. Whether it’s a government, corporate or private enterprise, or even a public figure, PR can (through an array of communications tools) help shape and maintain a positive public image of excellence.
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Cicero & Bernay have entered the Blogosphere!

Blogging 2 Responses »

Mar 152011

Why blog?

The greatest strength of blogging is probably its greatest weakness: anyone can do it. As such, blogs can be hit-and-miss. Sources can be dubious, information faulty and the agenda hidden. So, how do you tell the difference between the poisoned chalice and the brew that is true?

That’s where Cicero & Bernay comes in. Perhaps the greatest need in the Blogosphere is more reliable, authoritative, well-informed and accurate content, and as public relations experts who have been very successful at what we do, that’s what this blog provides.

So, why a blog and why now? Simply, it’s the right time. Cicero & Bernay has accomplished quite a lot over the past several years, gaining profound insight into the interaction of media and brands in a dynamic, and sometimes unstable, communications world. We want to share some of that knowledge and experience with you.

The other great thing about blogging is that it’s a two-way street. Not only will you read C&B’s expert opinions and information, you can also give your feedback, ask specific questions and get answers! This only gets better. We also want to ask you questions and debate the central issues of our industry; like the evolving role of social media, or what you thought of the last big PR stunt. We want our employees, clients and other communications professionals to join our ongoing conversation.

What’s the point?

Blogs are successful for lots of different reasons; perhaps they speak to a distinct group, add value to a particular area of concern, are just entertaining, inflammatory or are hosted by a tried and proven expert. I love blogs that serve a substantial purpose and, of course, are related to my primary interest: business. But it also helps when they get to the point, make it easy to find their content and stick to their focus area. That way I have a good idea of what to look for and where.

But the real power of blogging is the collaborative power of the many. It’s really about bringing minds, voices and ideas together. The blogger won’t really know what to say unless he’s in touch with the audience, and the audience can’t connect with the writer unless there is a portal through which to do so. It’s a self-sustaining exchange.

With all that’s happening in our industry, there is plenty to talk about. Let’s keep the conversation going.