Discussions about online media and marketing have taken on a familiar tune lately; you’ll be talking about Facebook when all of a sudden someone mentions Twitter. That launches into a debate about the best way to retweet – classical vs. traditional (it’s traditional by the way) and then all of a sudden we’re starting on Google+.
With all this talk of social media, some of the less savvy might find themselves at a loss. I’ve talked about 5 tips to consider before launching your website, but now that you’ve done that, how do you go about generating exposure online? Which channel should you choose?
Don’t go in blindly, ‘you say potato’ and I say social media are not the same, and since lately social media has been all the rave when it comes to business, it’s time to take a closer look at which you should be using and why.
Which social media platform should you use?
Now before answering your question, I need to start by asking you some questions: ‘Why do you want to pursue social media?’ And, ‘Where is your target audience?’