See & Be PR

Standing still long enough to hear the PR messages

Oct 312011

Attention, yes, I like a lot of it. So how do I get the most of it for my messages and my clients? Today that’s not so easy, because we’ve pretty much seen and heard everything, but it never hurts to try.

These are some outrageous PR stunts compiled by PR Daily.
My personal favourite is this:

Imagine walking by and seeing all those people standing still? While, from all that I’ve seen lately, I’d figure something like that was up, there are still those few of us that are pleasantly surprised. And that’s what PR is about, finding ways to make our messages linger.

How do you get people to stand still?

What personality is your brand?

Social Media No Responses »

Oct 312011

I am sure that I can confidentially say that most of you have been engaged in an online conversation whether it was over msn, yahoo chat, Facebook or even through mobile messaging like Blackberry. I can also confidently assume that most of you have completely misunderstood the meaning of a message at least one or two times in your life.

That’s because ‘what’ can mean so many things. It could mean, ‘what?’ as in ‘what was that you were saying?’ or ‘what is it that you want me to do?’ It could also come with a huffy puffy meaning, as in ‘what do you want from me now?’ It could also be taken as, ‘WHAT?!?!’ as in ‘I can’t believe it!’

With all those ‘what’s’ your online personality could easily come off confused. You could take direction from discussions about brand personalities. There are lots of personalities you can refer to depending on how you want your brand to be perceived online. Would you be like ‘Masculine’ like Marlboro? Or ‘Feminine’ like Virginia Slims? How about rebellious, sensual and cool like Levi’s? Maybe your message could seduce with a deep voiced like AXE?
Continue reading »

Need a job? Try Social Media

Uncategorized No Responses »

Oct 302011

I don’t need one, but if you do, I’m sure you know by now that you can try the social media route. It’s a great way to get your resume out there, and engage with CEOs and the important people in organisations that have caught your eye. You can also catch their eye through the things you post and how you communicate, like an extended online interview without all the sweating.

Now what if you’re the company that’s recruiting?

Compukol Connection says:

Being an HR professional is not an easy job. Being able to connect with as many good-quality people is a really big advantage. Having continual interaction with people results in stronger and stronger relationships. Social media also allows the employees in the company to position the business in a way that makes large numbers of others pay attention to the business and what it has to offer. Continue reading »

Gadgets and gizmos galore, but I still want an iPhone 4S

Product Launches, Public Relations, Social Media, Uncategorized No Responses »

Oct 272011

The average person today carries 3 to 4 devices, juggling each with its own settings, applications and data. Added to that, technology today is upgraded as fast as a bee fluttering its wings. In June 2010, Apple fans queued for a new iPhone 4 and just 15 months later thousands scrambled to get Jobs’ last mobile model. Getting the latest gadget is the fun part; data migration is the real challenge. Well not anymore, not if you are safely covered by the cloud, iCloud that is. Continue reading »

Your online reputation: good or not so hot?

Crisis Communications, How to, Public Relations, Social Media No Responses »

Oct 272011

Have you ever wondered why you didn’t get that interview you’ve been dreaming about? Have you ever felt like you nailed the pitch for a new client only to find out later that you didn’t get the account?

Instead of asking, ‘Why, oh why,does this always happen to me?’, the right question you should be asking yourself is, ‘How’s my online reputation?’ Yes, this is one more thing that you have to worry about. Continue reading »

PR isn’t ER

How to, Public Relations, Social Media No Responses »

Oct 262011

I came across an article describing the symptoms of being a PR pro, and while, no, it’s not a disease, sometimes it sure feels like it. The pressure, the panic and the agony that we go through to turn out perfect PR can sometimes have us breaking out in a cold sweat.

Who hasn’t had the nightmare about no media showing up to an event? Plus, you women might know a thing or two about having to powerwalk in 5-inch heels, but you probably couldn’t do that without your twice prescribed daily cups of coffee.
Continue reading »

If my fans are everywhere, what time should I post?

Blogging, Public Relations, Social Media, Uncategorized No Responses »

Oct 262011

Just tell me. When should I share when you’re all the way over there?

I swear, this is more confusing to me than Algebra (and I’m blond). Our resident techy geek, George Durzi, has been very patiently trying to explain: what, where and when to post. My problem? If I have devoted fans (ok followers) in Timbuktu (yes, it actually exists) what do I do. They’re sleeping when I’m awake, eating when I’m at the gym and off on a Sunday, when I just got back to work. So how on Earth can there be one specific time to reach them all?

According to an infographic by AddThis, who just celebrated a birthday (where’s my cake?) this is when you should: Continue reading »

‘Adapt or Die’ – A New Mantra for PR Professionals

Public Relations, Social Media No Responses »

Oct 252011

The world around us is constantly evolving, and the world of Public Relations is no different. Despite having worked in the industry for two years, I think it’s safe to say that the way we approach PR today is very different from the kind of strategies that were implemented a decade ago. The most evident change being the shift of focus from traditional media to online and social media as a result of rapid technological developments. Continue reading »

OMG! I’ve been hacked on social media.

Crisis Communications, Public Relations, Social Media No Responses »

Oct 252011

It doesn’t take much to slip past your doors. It can happen when you’re sleeping, but also while you’re awake. Hacking into your social networks doesn’t involve a lot of technical skill; it can be done with much more ease and effort these days. How do you stop it?
Continue reading »

Banking on Social Media

Social Media No Responses »

Oct 242011

More and more banks around the world are realizing that the advantages of actively engaging with customers via social media platforms far outweigh their ‘perceived’ disadvantages. Social media has proven to be an extremely effective tool in building bridges with consumers by creating open channels of dialogue that ultimately leads to increased customer satisfaction. In the times that we live in today, where there is a general distrust of the financial community, banks are better able to establish a bond with their clients through social media and overcome these biases.

Banks can now engage with their customers, launch marketing and promotional activities online and interact more with their stakeholders using Facebook, Twitter and blogs. But more than any other industry perhaps, banks need to be vigilant in their social media activities. Total ignorance of the tools to be used, impatience for ROI and unpreparedness can be damaging to any bank and its reputation. Continue reading »

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Standing still long enough to hear the PR messages

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