Social Media in 2012?

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Jan 302012

Is it too late to talk about predictions for the New Year? We’ve already made our promises, and broken most of them, but it’s never too late to look at what you hope to achieve this year and how much you have already done.

The trending topic of the year would be social media, hands down. Seems like you can’t go an hour without hearing something about it, and if you aren’t sick of it yet, good, because social media is here to stay – at least for now – so let’s looks at what the medium should be up to this year.
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Posted by Khalil Majdalawi at 2:14 PM Tagged with: , , ,

In what language do people think?

Blogging, How to, Public Relations No Responses »
Jan 292012

I’d have to guess English, since that’s what I speak.

Seems like this logic is lost on some PR professionals – working in the Middle East – who choose to ignore the importance of the local language. On several occasions I’ve sat across the table with clients who share their past experience with agencies that have had to rely on translators, and even worse, on Google.
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Posted by Tabassum Farooq at 11:48 AM Tagged with: , , , ,

What is Digital Media? Come to the Dubai Digital Media Forum 2012, and find out.

How to, Media, Media Training, Public Relations No Responses »
Jan 232012

They say digital media is exploding in the region. But at the brink of this revolution: do we really know what it means and how to use it?

With new information coming out every day, at a pace so quick that even an hour can change everything, are you getting the right information to make sure you stay relevant and on top of you game?
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Posted by Reem Heather Dabbas at 1:59 PM Tagged with: , , , , ,

Innocent Mistake or PR Stunt?

Crisis Communications, Media, Public Relations No Responses »
Jan 232012

We in PR need to be careful. We are the keepers of our clients’ confidential information. One little mistake can cause problems for them, which in turn means problems for us.

Case in point. Harry Potter had a little secret. Who was entrusted with keeping it? Their PR. But a PR executive accidentally sent a confidential memo containing details about the super secretive launch of Pottermore (a website that serves as a permanent online home for the wizarding world of Harry Potter) to nearly a dozen members of the press.
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Posted by Sarah Mheidly at 10:10 AM Tagged with: , ,

What’s up with Wikipedia?

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Jan 182012

I get there, and everything’s black.

What happened? Where did everybody go? They explain everything to us if you try to search for any information in English (guess it’s time to take up that second language), and it’s quite a worthy cause:

Imagine a World
Without Free Knowledge

For more than a decade, we have spent millions of hours building the largest encyclopedia in human history. Continue reading »

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Posted by Reem Heather Dabbas at 10:58 AM Tagged with: , , , , ,

“Will Tweet for Money” – Is Twitter just another advertising medium?

Social Media No Responses »
Jan 182012

Any opportunity to influence a concentrated target audience and marketing pros will take it without batting an eyelash.  It’s happened with Facebook, and it was only a matter of time before it happened with Twitter.  And why not, when it’s so easy to identify and directly communicate with people you know will be interested in your product.  Interestingly, it hasn’t appeared in the form of those annoying pop-up or sidebar ads you see on most channels – instead, people – namely celebrities – are being paid to tweet about products and events!

Case in point –Kim Kardashian! The reality TV star has reportedly been paid up to $10,000 per tweet to make her followers aware of certain products.  With over 11 million followers behind her, it’s not surprising that companies are willing to pay big bucks for that kind of exposure.  But how ethical is it? Continue reading »

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Posted by Manal Shaikh at 10:17 AM Tagged with: , , ,

Crisis; don’t run and hide. Hire PR.

Crisis Communications, How to, Public Relations No Responses »
Jan 122012

You think it’ll never happen to you, but it could happen to anybody. Public humiliation and ridicule will always be a possibility, so what are you doing to make sure you’re ready when it happens?

We all make mistakes. But an even bigger mistake is ignoring possible public image problems and hoping that they will all go away. In fact, the way your company handles its mistakes will speak more of you than how you handle your successes.

Don’t bury your head in the sand, because PR is here to the rescue. And while tackling crisis can be tricky, here are some ways to make sure you come out on top.

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Posted by Dara Husseini at 11:23 AM

Too old for Facebook?

Public Relations, Social Media No Responses »
Jan 112012

Recently my father calls me in the wee hours of the night (like it’s some kind of emergency) asking me something about Facebook. Really?

Then the minute I come home on vacation, my mother can’t stop complaining about how my father sits all hours of the day (like some kind of addict) doing this and that on the social networking site. Then she inevitably joins in on all the fun when she sees that cousin so and so recently had a baby. It’s crazy. When did he even join, I didn’t even know old people were allowed to use Facebook!

It got me thinking about this recent video I came across on YouTube, with the grandparents trying to figure out the webcam (that’s some funny stuff).


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Posted by Jana Bader at 1:47 PM Tagged with: , , , , ,

Journalists turned PR guru

How to, Public Relations No Responses »
Jan 102012

As times change, and so do available positions, we’ve seen many a journalist make his way into PR. Make sense, right? I mean they need the same writing, interviewing and thinking skills that they used to find the news to make the news. While there are many skills that help make this transition possible, here are some of the more relevant ones.

Cold, hard facts
There’s no room for frill and fluff in the newsroom, so journalists who have had to cut it from news they receive are ready to be the bearer of frill-free news. The X-factor of a journalist turned PR? Press releases that don’t need that much cutting.

Know it’s newsworthy
Will it be headlining news or a brief mention in the back? They’ve been pitching for years, so when they make their way into PR, they know what will make it or break it with the editors.
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Posted by Khalil Majdalawi at 12:20 PM Tagged with: , , , ,

The etiquette of Twitter

Do's and Don'ts, How to, Public Relations, Social Media No Responses »
Jan 092012

“I follow you, you follow me and if you don’t follow me then I won’t follow you.” Nowadays, it’s not just about who is a fan of who; it’s about following the right account that satisfies your needs when it comes to valuable information. But there are some forms of etiquette that every Tweep (Twitter User) should be considering.

Being Thankful
You wake up to find that someone has re-Tweeted your Tweet. Did you thank them for sharing, or just relish in the spotlight alone? Spotlight alone…bad move. Continue reading »

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Posted by George Durzi at 1:20 AM Tagged with: , , , ,
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