You’ve heard of mobile phones, hi-tech watches and cameras that allow you to upload pictures straight to your favourite social media channels.
If you’re a techy geek, we’re sure you’ve heard of this.
Google recently admitted that it is working on the latest fashion accessory, Google’s augmented-reality specs.
Still in its development stage Google’s Project Glass once completed will mean eyeglasses that could stream data to the wearer’s eyes in real time. Get directions when your lost, make calls while driving, receive texts while walking…you need to watch the video to get the full experience,
No question is this: Why leak news of it so soon, when it’s not quite ready yet?
We think they’re pretty smart, and here’s why start-ups should learn from Google:
1,000,000 and 1 comments
What better way to get constructive criticism than through the masses? By sharing the news, Google gets to see what people share and think about the product…and in turn, making it better for its release. Who knows? Some comments might be down-right inspirational (and be thinks Google never even thought of itself)
At some point you’re going to have to test your product and get feedback, this is a great way to do that throughout the developmental phase.
Video goes viral
What better way to grow interest, fans and impatience for a product than through a concept video? Everybody loves the futuristic ones that give you a tiny glimpse of what the world will evolve to become. We are fascinated by the future, and by Google putting us in the driver seat, we can really feel like we’re living it already.
Getting viral attention for what you do is a sure step to getting attention for your brand name,
Be the first to say it
Technology is tricky. Everyone is coming up with something new each day. Competitors are hot on the heels of each other. With Google being the first, it will be the one and only name associated with the product – and that’s power that money can’t buy.
For new businesses, it’s more than likely that you aren’t the first person to sell or do something, but you can be distinct in how you present your service or product. Be the first of your peers to something new to promote you.
Back to the glasses. This definitely is exciting – although I personally think this would be insanely distracting, especially when you get inundated by spam ads especially since Google’s privacy rules changed recently. What happens if you lose your glasses? God knows who will get access to your life after that.
But I guess these are questions that YouTube fans can ponder; for now, let’s look at the world not through rose-tinted glasses but through Google’s hip fashion accessory.
Ready to change your shades?