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To start off, if you don’t know what a Vlog is, let me tell you: A Vlog (short for “video blogging”) is simply a blog that is in video format. Vlogs can be about anything from personal issues, news and politics, to sports.
It’s hard to pinpoint the first ever Vlog, but what is evident is that Vlogging saw a strong increase in popularity in 2005, the same year that witnessed the creation of YouTube. Nowadays it’s picking up fast, from America to Europe and starting to gain speed in the UAE.
Where did Vlogs come from?
As time passes, consumers’ patience and attentiveness are decreasing and so it is becoming more difficult to engage them. This is not the case just with consumers; I see it with my own one and a half year old baby! I can’t go through the whole alphabet book with her without her walking away before we reach F, but when I turn on the alphabet song on YouTube she gets glued to my laptop.
These days people would rather you show them or tell them about things than have them read about it. If you take your corporate messages and convey them through an entertaining vlog, you will be able to engage with people easier and quicker.
How do you do it?
It’s really as easy ready, camera, action. Start with a theme for you vlog – what will you be discussing? And create posts that revolve around this. But we do suggest planning – have a script ready of the topics that you want to discuss and how you will go about doing that.
How can I succeed at it?
Personally, I would suggest adding your individual touch. You’re funny? Make it funny. As with all social media, success comes with making your posts a signature of you.
Take a look at your Twitter and Facebook timelines in the last 24hrs and you’ll find that half the entrees on them are of links to different videos. All this leads me to think whether in a few years’ time a company’s corporate profile will be in a video format!
Stay tuned for:
‘Is vlogging the next big thing?’