They say that time flies and I’d have to agree as it is hard to believe that the fourth annual MEPRA awards have already been launched this week.
For years, the endeavours of PR practitioners across the region went unnoticed. (Prompt: shed tear here for poor hardworking unnoticed souls in PR sector) Now, that has all changed and there is a platform where the work of agencies, teams and individuals practicing and delivering excellence in the public relations sector can be recognised and rewarded. Oh and we can all have some fun too with friends and colleagues at the Gala dinner awards evening!
The biggest change this year sees the significant increase in the number of best practice categories, doubling the opportunities for the industry to have their campaigns recognised. And as the awards get bigger – and more competitive – it is also good to see that MEPRA has introduced an even more stringent judging process, particularly with regards to measurement and evaluation, bringing the MEPRA Awards in line with international PR awards criteria.
Here at C&B the team is going to be actively encouraged to enter as many categories as possible. The benefits, in addition to the professional credibility, peer recognition and personal and team motivation that comes with being awarded such an accolade, are that the MEPRA Awards play an important part in the ongoing measurement and development of the PR industry in the Middle East. And for C&B, that translates into new business opportunities.
The MEPRA awards ceremony and gala dinner will be held on Wednesday 5, December 2012 at the Westin Hotel, Dubai. All the information anyone needs can be found on www.mepra.org/awards.
[...] Last June, the International Advertising Association (IAA) said it wanted agencies to be paid when they lose pitches for business as part of an effort to stamp out widespread unethical practices. The move was supported by the Middle East PR Association (MEPRA). [...]