On the way into the office this morning I was listening to some generally crass commercials (the subject for another blog) when one caught my ear for all the wrong reasons. A very well-known hotel was promoting itself and its various outlets. After I heard the word iconic used for about the fifth time (I actually lost count of how many times it was used) it led me to think how so many words these days are overused and even worse overused incorrectly.
In this case there was an iconic view, an iconic restaurant and iconic drink and so on and so forth. If the hotel had been called The Iconic it would have made more sense.
Seriously, iconic is now “overused to the point where everything from a fast-food restaurant chain to celebrities is ‘iconic’”.