See & Be PR

Khalil Majdalawi

Khalil has over 11 years of experience in journalism and PR, and has a Bachelor’s Degree in Journalism and Mass Communication from Yarmouk University, Jordan. He heads C&B’s retail & sports tracks, where his hands-on experience working as a journalist, events manager and advertising account manager has added tremendously to his team’s success.

Khalil kicked off his career in 1999 at Al Aswaq newspaper, one of the leading economic daily newspapers in Amman, Jordan, and while there, was one of the select few chosen to participate in UNESCO Amman’s unique ‚ÄòElectronic Journalism‚Äô training program. He later joined ‚ÄòAmmannet‚Äô, the first online Arabic radio station in the Middle East, as a reporter and digital editor for the culture and arts section. In 2002, Khalil moved to Dubai to expand his horizons, initially working for Elite Advertising as an account manager. He then joined Tamar C2 Advertising in 2002, where he was soon managing the agency’s top global accounts, including Western Union Financial Services (WUFS); an experience that entailed building cross-border relationships with its offices worldwide, especially in the USA. He worked closely with WUFS to implement a special PR strategy and crisis plan for the MENA region, which included devising and managing many events and activities for a diversity of ethnic groups residing in the UAE.

Having worked on numerous accounts in a wide-range of industries such as banking & finance, automotive, electronics and FMCG, Khalil has developed excellent media relationships locally, regionally and internationally. His background in advertising and events management has also lent to the tremendous success of his PR campaigns.

Khalil speaks Arabic, English and French fluently and writes in all three languages. He was a radio and TV major at university.

Not getting a ReTweet?

Public Relations, Social Media No Responses »

May 202013

There is a reason why. Twitter has developed into a great way to share are reshare information. Many of us get our daily dose of news on the social media platform, and yet others use it to find out interesting information that they never knew they never knew.

Many of us Tweet and many of us simply ReTweet. Both forms of using this tool are acceptable, but for those of us who Tweet, let me ask you this: What good is a Tweet if it doesn’t get a ReTweet?

A ReTweet is a sign of acceptance, a sign that the information is worth sharing and an even further sign that people see you as a reliable source.

But for some, people just aren’t ReTweeting. Why?
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Listen before you Speak

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Apr 222013

Too many of us are in love with the sound of our own voices. This is a problem when it comes to good communication because we’re not really listening to what the other has to say. Communication is a two-way street. There needs to be some give and take.

How can you become a better listener?

Look at the other person
Eye contact is a very important part of communication. It lets you connect with the person who is talking and confirms that you are paying attention.
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What to do when you’re NOT happy at work

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Mar 272013

We’ve all been there. A time and place when things at work don’t seem to working. Maybe it’s the boss that’s making you angry or clients who constantly seem on a different page.

What do you do?

Cry me a river
One thing you shouldn’t do is cry about it. While this emotion is a part of life, there is just no place for it in the workplace. While it may get you what you wanted in the first place – people feel awkward in the face of tears and may act in a way to only stop the crying – it is very unprofessional. Not only that, you are going to risk credibility.
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PR is not Brain Surgery

Do's and Don'ts, Public Relations No Responses »

Feb 272013

We’ve already established that a career in Public Relations can be highly stressful. CareerCast.com even ranked Public Relations professional as the fifth most stressful job for 2013.

That’s understandable. With crazy deadlines, the threat of looming crisis and clients that want to be satisfied, it can all get a little stressful.

But we say relax.

Sure we’re on call literally 24/7 and we are faced with making some major decisions for our clients, but the trick to being a good PR professional is also being a cool one.
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Why Blog?

Blogging, How to, Public Relations No Responses »

Jan 302013

The beauty of blogging is that it can be written by anyone, from a stay-at-home mom to a CEO. You can write about anything and everything, and it’s a great way to get your personal messages across.

Now, why should you consider one for your company?

Personal
A blog is a great way to portray the personality of your organisation while letting people in on your products and services, and the way you conduct business.
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Motivating Employees

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Dec 262012

We hear this over and over again – how important it is to keep employees motivated. They aren’t machines, but rather living, breathing entities that need inspiration to fuel their trudge forward.

While each company has their own way of doing it, make sure you at least cover the basics.

Good Health
Physical health is important for the mental health of the company, because sick days and under-performance can affect efficiency. Some bigger companies set up meal plans for their workforce and have gyms in place to encourage physical activity. Without that kind of budget, try to encourage group activities for moving, like a 5 min stretch at work, or plan a company lunch meeting with healthier options.
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If you want to lead…

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Nov 262012

Lead from the front.

I love this message. It is the perfect way to describe what I believe the employer/employee relationship should be. It shouldn’t be about: I’m boss, you’re not. It should be about: How can I help you, help me.

While great bosses seem to be an urban legend, here’s what they all have in common.

They help you grow
Great bosses give you the tools to become better, whether it’s through training or education. Not content with keeping employees in a submissive role, they give them the tools to become proactive.
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Social Media ROI

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Nov 142012

If PR is about results, how do you measure them on social media?

With traditional outlets, we already know the drill. Check newspapers for coverage and scan for online appearances.

When it comes to social media, how do we know how effective campaigns for clients have been?
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First you LIKE me and now you unLIKE me? What gives?

Public Relations, Social Media No Responses »

Oct 172012

What happened? We work so hard to get people to follow us on Twitter and Like us on Facebook, and when we go to check how much the numbers are up, it appears some people have strayed.

Why?

They may have Liked or Followed you in the first place to help out a friend, just because a friend did or to get something free. The thing about these Likes, though, is that they were made under false pretenses and not likely to become ‘till death do us part’.

Actually quite similarly, just like marriage can end in divorce, so can the Like turn into an unLike.

So why do these followers stray?
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Can I “Quote” You on That?

Do's and Don'ts, How to, Public Relations No Responses »

Sep 122012

We write press releases, put all the relevant information and send it to the right people to get published. But before it’s ready to be sent, we need a few words from our spokesperson.

Quotes are an important part of press releases. They add a human touch to the message and give readers a look into the sentiment behind the company’s most recent development.

Problem is, some can be boring and really cliché: ie, not “taking things to the next level”

What do you do?
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