In addition to standard business development activities, as a PR agency, it’s fairly normal practice to receive a steady stream of requests for proposals (RFPs). This got me thinking about where companies find agencies to contact with an RFP in the first place, so as we were driving to a meeting this afternoon, I put the question forward to our Managing Director.
Is it a standard Google search? Do they turn to a governing body, such as the Middle East Public Relations Association (MEPRA)? Maybe they dig a little bit deeper and turn to trade publications that showcase the works of advertising and communications agencies across the region?
His response? “Word of mouth is the best PR!”