Sarah is committed to developing a long-lasting career in public relations, focusing her communication skills on building experience in the media industry both locally and regionally.
Before joining C&B, Sarah already began honing her communication skills through exposure to the PR industry while acting as a PR intern in Memac Ogilvy and Mather, Dubai. She worked on the General Motors account, successfully producing client and internal reports, organising events with stakeholders within time and budget constraints, and coordinating on the design and implementation of several GM publicity items for special occasions.
In 2009, Sarah joined Toyota, Lexus BUMC in Beirut where she took charge of daily office tasks and operations, including communication with, and coordination of suppliers and business partners for various projects. Shortly thereafter, she turned to freelancing for a PR agency where she showed her steel in organising a Press event promoting Geo-Wash in Abu Dhabi
Sarah is fluent in Arabic, English and French and is noticed for her outgoing personality, self-confidence and enthusiasm for motivating people. We welcome Sarah to the C&B family with full knowledge that she will be an asset to our agency and clients. Motto: Never underestimate the power of word of mouth. Hobbies: Dancing, self-proclaimed movie buff and… shopping!
Oh no, not when you’re trying to communicate with your client.
Body language. We’ve talked about it before, but you just can’t talk enough about how important it is when dealing with those you deal with. Your eye movements, gestures, even the way you stand, can emit such different messages to what comes out from your mouth.
In PR, this is important. What you wear, to what you say and how you say it makes a difference in whether you nail that pitch or not.
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Wondering why people aren’t opening your email? Ever thought about timing or the words you’re using in the subject line?
Look, if you have an important email that you want people to read, don’t be sending it on a Thursday afternoon, and Michael Sebastian shares with us the best and the worst words to be used in an email’s subject line:
Good Words:
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Nowadays, having the appropriate social media channels has become crucial for any company, starting from private small businesses to multinationals.
It’s not one of these seasonal flings that come and go. Social media is here and it’s not going away, so if you have (work at) a company that doesn’t utilise the social media means then you’re not really working, are you?
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Creative ideas are everywhere in the world and they’re even better when they’re used to educate people. We like the anti-littering awareness campaign called “Metel Ma Shelta”, which is designed by the graphic design students Mohamed Olaymi, Nadine Razzouk and Lama Shehadeh, to get people to stop littering on the streets.
Concept: In Lebanon there are still some incidences of people throwing garbage on the streets. The graphic design students wanted to do something about it. Continue reading »
Companies are always trying to attract new blood to their organisation – also known as fresh graduates – but wonder if they find you attractive?
According to a survey by “the consulting firm Universum”, Google was number one on the list of the most attractive places for young people to work for. Wonder why? Who wouldn’t want to work in a colourful, fun and entertaining environment where the only requirement was to be inspired every day? If that weren’t enough, have you seen their offices?
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We in PR need to be careful. We are the keepers of our clients’ confidential information. One little mistake can cause problems for them, which in turn means problems for us.
Case in point. Harry Potter had a little secret. Who was entrusted with keeping it? Their PR. But a PR executive accidentally sent a confidential memo containing details about the super secretive launch of Pottermore (a website that serves as a permanent online home for the wizarding world of Harry Potter) to nearly a dozen members of the press.
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So you’ve decided to head out into the big bad world alone. Going solo might be scary, but if you’ve been networking, you may have all the boost you’ll ever need to get started. Networking doesn’t just mean that you have to attend every single social event in town; it means keeping your friends close and your enemies closer.
Kellye Crane shares with us 10 ways to score new clients:
Your former employer – People you once worked with – Referrals – PR agencies – Social media (do not underestimate this point) – Professional organizations – Targeted trade organizations – Nonprofits – Strategic partnerships – Former clients.
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What’s the main reason for writing your press release? To get it out there, right? Well, where do most people go to find information? If you guessed Google, you’re probably right. That’s why it’s important to make sure you make your press release as visible as possible on there.
How do you do that? Adam Sherk shares with us some guidelines to optimize your press release’s visibility:
The thought of snakes, spiders, heights or even the boogeyman under your bed can scare the living day light out of some people. But if you’re living with the stress and chaos of PR, then it will take a lot more than that to scare you. What are we deathly terrified of?
Jennifer Nichols shares with us 10 PR Nightmares:
You mail merge a pitch to the wrong media list – Your big placement is canned due to a huge breaking news – A press release is issued with the CEO’s name misspelled and all the URLs are dead (That’s the scariest nightmare for me personally)- You wake to find a cover story featuring all your competitors – Crisis, crisis, crisis and no prepared plan of attack – No media show up for your press conference or media event (This can be really scary)- You accidentally share a personal tweet on the corporate account – You lose cell/Internet service; what is a PR pro without access? – An expensive PR stunt results in zero coverage – You have the wrong addresses listed on a media tour and your spokesperson is late to every interview. Continue reading »
PR pros are a vital source of information to journalists, we supply perfectly written press releases where all they have to do is copy and paste (please don’t hate us, but this is a blog to puff up the egos of PR pros), written Q&A’s and invitations to events with lots of yummy, yummy food. In the end our relationship is give and take, we give the info and without them, there would be nowhere to publish. So see? We love you.
But sometimes (I’m only saying sometimes), you guys can be annoying. It’s when you get unfair and agenda-driven.
Gil Rudawsky shares with us 5 journalistic behaviors that he just doesn’t like: Lack of journalistic integrity – Lack of fairness – Violating stated rules of conduct – Agenda-driven – Poor reporting. Continue reading »
Sarah Mheidly, a fresh Lebanese graduate from the American University of Beirut (AUB), with a Bachelor degree in Public Administration, joined C&B’s vigorous PR team in October 2010 as an account executive, Her clients include Drake & Scull International (DSI) PJSC, Technogym, EPIC Green Solutions and Notions Group.
Sarah is committed to developing a long-lasting career in public relations, focusing her communication skills on building experience in the media industry both locally and regionally.
Before joining C&B, Sarah already began honing her communication skills through exposure to the PR industry while acting as a PR intern in Memac Ogilvy and Mather, Dubai. She worked on the General Motors account, successfully producing client and internal reports, organising events with stakeholders within time and budget constraints, and coordinating on the design and implementation of several GM publicity items for special occasions.
In 2009, Sarah joined Toyota, Lexus BUMC in Beirut where she took charge of daily office tasks and operations, including communication with, and coordination of suppliers and business partners for various projects. Shortly thereafter, she turned to freelancing for a PR agency where she showed her steel in organising a Press event promoting Geo-Wash in Abu Dhabi
Sarah is fluent in Arabic, English and French and is noticed for her outgoing personality, self-confidence and enthusiasm for motivating people. We welcome Sarah to the C&B family with full knowledge that she will be an asset to our agency and clients.
Motto: Never underestimate the power of word of mouth.
Hobbies: Dancing, self-proclaimed movie buff and… shopping!