So there I was on vacation in Istanbul, my first time there – beautiful city by the way, I totally recommend it. I’ve just finished a whole day of sightseeing and shopping and was walking to the closest metro station to head back to the hotel, when I get a call from my client requesting me to urgently send out a very important announcement to the media (yes, they know I’m on vacation!). Since it was approaching 9pm Dubai time I told them that I would make sure it was sent out first thing in the morning, but the urgency of the announcement wouldn’t let them wait till the next day. So there I sat, on a street bench in the Nişantaşı district of Istanbul, with my shopping bags next to me and my BlackBerry in my hand, sending out emails, text messages, chat messages and making phone calls to the media. Forty five minutes later the mission was accomplished. Feeling good about a job well done, I treated myself to some tasty Turkish ice cream and headed to the hotel. About an hour later, and while flipping through channels on TV, I see the news of the announcement I had just sent out on CNN! That’s when I thought to myself how things have changed in the last few years, and how when I first started working in PR about 10 years ago there was no way I could’ve pulled off getting news out while sitting on a street bench thousands of kilometers away from my office.
How have things changed in PR?
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