Real Estate and Dubai’s development constantly appear in the same sentence, and the talking point of the end of 2012 and the start of 2013 has been the mortgage cap by the UAE central bank, which we now discover never was.
Was this just some clever reputation management by the Central Bank?
The Governor, Sultan Nasser al-Suweidi, has been quoted as saying that ‘no Central Bank ruling had been issued on the mortgage cap and the news in circulation is a `misunderstanding.’ He has reportedly said that the circular was only a warning to banks to be prepared for rule change in the future.
Every Public Relations practitioner knows that in an ideal world, research should be conducted before developing an appropriate PR strategy or launching any programme or activity. We all know that Public Relations research has the potential to build the foundation not only for better Public Relations, but better organisations in general. But in reality too few companies or organisations are prepared to invest appropriate funds to do this.