See & Be PR

3 Steps to Crisis Management

Crisis Communications, Public Relations No Responses »

Mar 182013

When crises happen it doesn’t matter why, what really matters is what you do.
To deal with them, follow these three simple rules.

1. Know the issue
Gather the facts, analyze them and understand the severity of the situation.

When the clock is ticking, even veteran communication experts feel the pressure to respond right away, but that is rarely the best method. In many cases it is better to intentionally slow the pace of the story rather than release an ill-considered statement, since having to retract information is almost always a credibility killer.
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Are you spreading rumours and hoaxes?

Crisis Communications, Do's and Don'ts, How to, Public Relations, Social Media No Responses »

Aug 062012

One small lie can turn into one really big untruth. Without any consideration to people’s reputation, people just believe and amplify. That’s how rumours start and spread, and take on a life of their own.

With the help of the Internet and social media; rumors reach thousands of people, and the sad thing about it is that we just share. Whether it is true or not, some people won’t think twice before sharing, they don’t even Google it.
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Innocent Mistake or PR Stunt?

Crisis Communications, Media, Public Relations No Responses »

Jan 232012

We in PR need to be careful. We are the keepers of our clients’ confidential information. One little mistake can cause problems for them, which in turn means problems for us.

Case in point. Harry Potter had a little secret. Who was entrusted with keeping it? Their PR. But a PR executive accidentally sent a confidential memo containing details about the super secretive launch of Pottermore (a website that serves as a permanent online home for the wizarding world of Harry Potter) to nearly a dozen members of the press.
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Crisis; don’t run and hide. Hire PR.

Crisis Communications, How to, Public Relations No Responses »

Jan 122012

You think it’ll never happen to you, but it could happen to anybody. Public humiliation and ridicule will always be a possibility, so what are you doing to make sure you’re ready when it happens?

We all make mistakes. But an even bigger mistake is ignoring possible public image problems and hoping that they will all go away. In fact, the way your company handles its mistakes will speak more of you than how you handle your successes.

Don’t bury your head in the sand, because PR is here to the rescue. And while tackling crisis can be tricky, here are some ways to make sure you come out on top.

Your online reputation: good or not so hot?

Crisis Communications, How to, Public Relations, Social Media No Responses »

Oct 272011

Have you ever wondered why you didn’t get that interview you’ve been dreaming about? Have you ever felt like you nailed the pitch for a new client only to find out later that you didn’t get the account?

Instead of asking, ‘Why, oh why,does this always happen to me?’, the right question you should be asking yourself is, ‘How’s my online reputation?’ Yes, this is one more thing that you have to worry about. Continue reading »

OMG! I’ve been hacked on social media.

Crisis Communications, Public Relations, Social Media No Responses »

Oct 252011

It doesn’t take much to slip past your doors. It can happen when you’re sleeping, but also while you’re awake. Hacking into your social networks doesn’t involve a lot of technical skill; it can be done with much more ease and effort these days. How do you stop it?
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Nestle should ‘take a break’ from social media

Crisis Communications, Media, Social Media No Responses »

Oct 182011

Managing an important account such as Nestle might be the ‘fun’ thing to do in social media, but was March 2010 fun for Nestle’s digital team? I don’t think so. To make a long story short, Greenpeace had something to say to Nestle. Not just anything, they were accusing Nestle of “threatening the livelihoods of local people and pushing orangutans towards extinction” due to their use of “palm oil from companies that are trashing Indonesian rainforests”.