Now that we’ve learned a little about the history of Television and what that all means to PR, it’s time to move on to one of the most fear-inspiring ways to get your message out there – TV interviews.
When I first started working in PR, I couldn’t really understand what all the fuss was about when it came to TV interviews. The CEO of a multi-national company meets with dozens of people for business a day and answers countless questions. Then what is the big deal about talking in front of a camera – a lifeless piece of equipment, and what do they need media training for? It’s not like they are facing Russell Crowe, dressed as a gladiator, about to square off in a duel to the death.
But that was until I faced the music, the camera in this case, for a mock interview. What I heard wasn’t Beethoven’s Symphony No. 9; in fact, what transpired was far from it. Instead I was sweating bullets and talking gibberish.
That was when I realised that the camera may just be an inanimate piece of technology, but it can either intimidate even the best of speakers or make superstars out of those who know how to befriend it, depending on who is calling the shots i.e., asking questions at the other end and if the person facing the camera measures up. So after my first disastrous experience, I made sure I attended as many media training sessions as possible, to become the speaker I know I could become, because each time I learned something new and interesting.
Here are some great examples I’ve come across along the way. Continue reading »