Of all the social media platforms available to us today, LinkedIn is probably the one we focus on the least, in terms of using it as a ‘marketing tool’ – mainly due to its ‘B2B’ function. However, from an individual perspective, more so than Facebook and Twitter, it’s probably the ideal way to promote yourself, whether it’s for networking purposes to build business contacts, finding a new job or simply establishing yourself as an thought leader within your industry.
But what’s the best approach when it comes to adding people? Do you accept every invite that comes your way, or should you be more selective, limiting your contacts to key existing and prospective clients, or industry peers?
David Johnson offers some pointers on how to best use the business networking site to your advantage on Social Media Today.
Are you LinkedIn?