See & Be PR

I Think I Have an Idea

Advertising Vs. PR, How to, Marketing, Media, Media Training, Press Releases, Public Relations 1 Response »

Dec 102012

They knock out your brain cells all day long. They are unanticipated and come at unexpected instances – when you’re driving to work or burning those extra calories on the treadmill. They fizz up like your glass of tonic. Sometimes they make sense and other times they don’t. But how can you tell until you work them up.

I’m talking about ideas and implementation is the key. You can never really know what your ideas are worth before you bring them out and about. When inspiration kicks off, it’s on a roll. But how you move with it…that’s what matters.

So how do you filter and translate those ideas into something tangible and treasurable? Continue reading »

Can Instagram change the way we do PR?

How to, Marketing, Public Relations No Responses »

Sep 052012

In PR situations, you’re trying to make news. It can be as straightforward as a press release sent to the media, or organizing a major event. Whichever words you use to grab people’s attention, what about the visual part?

We’ve all seen the pictures snapped by friends using Instagram; the cool, vintage looking images appear much more artistic than those taken with a regular camera. They’re everywhere, with people showing off their pets, their babies..their dinners!

While the personal world has found so many uses for Instagram, what about the corporate world?

What about in PR?

You can use Instagram to snap photos of new products, new recruits or events. Capturing them in an instant – and uploading them just as fast – for a wider audience to see. I think the trick is to make it interesting, find a way to get your products to appeal to a wider audience.

We’ve all wondered if Pinterest was the next thing in PR, how about Instagram?

Blogger Break Down

Advertising Vs. PR, Marketing, Media Training, Press Releases, Public Appearances, Public Relations No Responses »

Aug 292012

The demands for coming up with something creative and interesting on a regular basis has increased tremendously in recent years. The race to keep up can seem like an uphill battle sometimes, but the question remains:

Where do good ideas come from?

They don’t always come out from thin air, and they could take months or years in order to develop, but for now: look at the world around you.

Find inspiration from others and find inspiration from within yourself. Have a crazy idea? Right it down; who knows when it might come in handy later.

Good ideas become great with maturity. They need time to grow into what they were meant to become.

Do you have a good idea?

Make your movies 3D and your PR 4

Advertising Vs. PR, How to, Marketing, Public Relations, Social Media No Responses »

Apr 302012

I’ve asked my 5-year old nephew, why he loves 3-D movies so much?
He looked at me with those wondering eyes exclaiming, “What kind of question is that?”
Then he replied, “Well because I am there!”

3D movies put us right in the action, which makes the experience even more thrilling. We find ourselves consumed with an alternate universe – there is no escape.

When it comes to PR campaigns, we have to be ahead of the game, so 4D PR comes into play.
Continue reading »

Google Lovin’ Press Releases

Do's and Don'ts, How to, Marketing, Press Releases, Public Relations No Responses »

Dec 122011

What’s the main reason for writing your press release? To get it out there, right? Well, where do most people go to find information? If you guessed Google, you’re probably right. That’s why it’s important to make sure you make your press release as visible as possible on there.

How do you do that? Adam Sherk shares with us some guidelines to optimize your press release’s visibility:

Louboutin’in Your Brand

Do's and Don'ts, How to, Marketing, Media, Product Launches No Responses »

Dec 052011

Christian Louboutin has built a brand that is synonymous with beauty, design and luxury. The expensive shoes, with their distinctive red soles, have become so famous – to the extent that when YSL designed a red soled shoe earlier this year, it fell under litigation. But what really is the secret behind the larger than life success of the Louboutin red-lacquered soles? The answer is distinctiveness. Christian Louboutin shoes stand out with their bright red Pantone 187C soles, and because once we’ve see them, we know you’ve paid a fortune for your footwear.
Continue reading »

Got a great product? To get the brand out there, ‘Think Different’

Marketing, Media No Responses »

Oct 192011

Question: Do insanely great products need a whole lot of marketing? This query will undoubtedly spur a huge debate from marketing professionals and communication experts around the world.

Truth is, if you have a great product, you have to climb on roof tops and tell the world. Why? You can be great, but if nobody sees you, nobody will know. How do you get them talking? Get the experts (and the celebrities) to help you do your talking.

Apple’s campaign was what pulled a great product back into the spotlight. Continue reading »

How do they decide my ‘Top Stories’ on Facebook? And what the heck is EdgeRank?

Marketing, Social Media No Responses »

Oct 162011

Facebook has done the impossible, they’ve mastered telepathy. They go into each and every one of your heads and then let you know what your ‘Top Stories’ are. How do they do that? Ever heard of EdgeRank? Probably not, that’s why I’m your geek to the rescue.In this article, I will explain what EdgeRank means and why the content of your ‘Top Stories’ are considered to be listed in that category.

The EdgeRank algorithm has been unveiled and is being used by marketers and advertising companies all around the world. Here is the proper explanation for Facebook’s EdgeRank:

Affinity – The affinity means the relationship between you and the profile/brand you interact with. For example, let’s say you check Coca-Cola’s Facebook fan page on a daily basis. If you log into Facebook and view your ‘Top Stories’, you will be more likely to see content from Coca-Cola due to the number of clicks and how many times you view their page. Note that Affinity is a one-way street (and not vice versa) Meaning, even an army of Acme Toilet Cleaner Facebook marketers cannot command more attention on the platform simply by clicking incessantly on fans’ items in order to gain more exposure. Continue reading »

Customers digitally smarter; marketing pros had better study up on their social media

Marketing, Social Media No Responses »

Oct 132011

Those in charge of Marketing are starting to feel overwhelmed by the growing volume of consumer data on social media channels, but they had better jump on the band wagon according to a study by IBM.

An underwhelming 26% of CMOs track blogs and just 40% track online communication, which means they are seriously lagging when it comes to the way information is shared today. Just using traditional marketing techniques will not cut it today because:

“We have entered the age of the smarter consumer,” IBM marketing executive Marcel Holsheimer told journalists at a briefing in London. Continue reading »

Inbound Marketing, the Pool Way

Marketing, Public Relations, Social Media No Responses »

Jul 202011

Let me tell you a story. It’s about a little company with big dreams (doesn’t it always start that way?) And no, this is not another Cinderella story; there are no magic mice and no carriages that turn into pumpkins at midnight. This is a tale of how one little fish made it big in a pool of sharks, and got there without the help of a fairy godmother.

How did they do it? Let’s jump to the beginning, where all start-ups find themselves. River Pools and Spas started out like any other company who had to ask themselves a very important question, ‘How do I go about generating leads?’ I’m sure some of you could guess where that took them. They found themselves turning towards traditional marketing techniques – like many other companies who begin shelling out big bucks for trade shows, seminars, pay-per-click online campaigns, email blasts, cold calling and advertising. That’s called outbound marketing, which is pushing your message out really, really, really far in hopes of grabbing the attention of a diamond in the rough.

The problem is that this is getting less and less effective, and increasingly expensive, because your ‘average human is bombarded with over 2000 outbound marketing interruptions per day and is figuring out more and more creative ways to block them out’. Continue reading »

Avatars by Sterling Adventures

Suffusion theme by Sayontan Sinha

I Think I Have an Idea

Blogger Break Down

Google Lovin’ Press Releases

Louboutin’in Your Brand

Got a great product? To get the brand out there, ‘Think Different’

Categories

Archives

Links

Meta

Follow Us