See & Be PR

I Think I Have an Idea

Advertising Vs. PR, How to, Marketing, Media, Media Training, Press Releases, Public Relations 1 Response »

Dec 102012

They knock out your brain cells all day long. They are unanticipated and come at unexpected instances – when you’re driving to work or burning those extra calories on the treadmill. They fizz up like your glass of tonic. Sometimes they make sense and other times they don’t. But how can you tell until you work them up.

I’m talking about ideas and implementation is the key. You can never really know what your ideas are worth before you bring them out and about. When inspiration kicks off, it’s on a roll. But how you move with it…that’s what matters.

So how do you filter and translate those ideas into something tangible and treasurable? Continue reading »

Blogger Break Down

Advertising Vs. PR, Marketing, Media Training, Press Releases, Public Appearances, Public Relations No Responses »

Aug 292012

The demands for coming up with something creative and interesting on a regular basis has increased tremendously in recent years. The race to keep up can seem like an uphill battle sometimes, but the question remains:

Where do good ideas come from?

They don’t always come out from thin air, and they could take months or years in order to develop, but for now: look at the world around you.

Find inspiration from others and find inspiration from within yourself. Have a crazy idea? Right it down; who knows when it might come in handy later.

Good ideas become great with maturity. They need time to grow into what they were meant to become.

Do you have a good idea?

Confidence and Compassion; the trick to PR

How to, Media Training, Public Relations No Responses »

Mar 272012

According to Beth Monaghan co-founder of InkHouse Media + Marketing, Confidence and Empathy are two essential traits that PR professionals should have to succeed in their work.

I totally agree. Dealing with your clients and the media can be very similar to being a salesman at an electronics shop; your client is the customer that walks in knowing that he wants to buy a digital camera, but doesn’t know which model to get for his requirements. A confident salesman will be able to clearly identify the customer’s needs, give the customer a sense of ease and comfort and therefore win the customer’s trust in his advice.

In PR, you need to be confident and compassionate, but how do you achieve that?
Continue reading »

What is Digital Media? Come to the Dubai Digital Media Forum 2012, and find out.

How to, Media, Media Training, Public Relations No Responses »

Jan 232012

They say digital media is exploding in the region. But at the brink of this revolution: do we really know what it means and how to use it?

With new information coming out every day, at a pace so quick that even an hour can change everything, are you getting the right information to make sure you stay relevant and on top of you game?
Continue reading »

Watch your body language

Media Training, Public Appearances, Public Relations No Responses »

Dec 042011

I like the way you move. Do you like the way I do? People don’t realise all the motion and action that goes on when we try to explain ideas. That’s why – in our service industry – we have to educate our clients about how to control their body language. This is especially important when they communicate with the media, because they don’t want to end up sending the right message with their words, but the wrong one with their bodies.

So, in order to make sure you’re not written off as a circus freak, here are 6 steps to better body language.

How to handle tough interview questions

How to, Interviews, Media, Media Training No Responses »

May 052011

A reporter’s job is to get the most interesting angle out of a story. If there’s something scandalous, confidential or even remotely fascinating, we guarantee it will be brought up. Preparation is the ultimate word of wisdom on the matter; predicting the questions is critical for preparing great answers.

These are some tough issues that may present themselves in an interview.

It’s Personal
Nothing is personal anymore. Your business is everybody’s business, particularly if you’re a public figure and especially since the explosion of social media. When answering these delicate questions, it’s important to acknowledge the point, and then direct the answer towards your favour. You should always have prepared and rehearsed responses when you know there is an issue that will surface, like a recent divorce or scandal of some sort.
Continue reading »

How to prepare for media interviews

Interviews, Media Training, Public Relations No Responses »

Apr 132011

Media interviews are an important part of any public relations campaign. They are a great way to promote a company by highlighting its products, services, and successes. Because any size company, from entrepreneur to holding group, can benefit from media interviews, being prepared will boost confidence and help your company get the most from its media experiences.

Here are a few tips on how to prepare for a media interview:

Understand the Publication

Ask your PR agency to send some information about the publication including the topics it covers, it’s target audience and circulation. Ask for sample articles that have been published for another company within the same industry. This will help you understand their style so that you can direct your tone accordingly.
Continue reading »

Is THAT what you’re wearing?

Interviews, Media Training, Press Photos, Product Launches, Public Appearances 4 Responses »

Mar 282011

In this post, our English writer Reem Heather Dabbas discusses the dos and don’ts of dressing for public appearances.

When it comes to making a television appearance, what you have to say could be a ‘bestseller’ but people will be judging the ‘book’ by its cover before they decide to read one.

It only takes a couple of seconds to make a first impression, because beauty really is ‘skin deep’ when you initially say hello. That’s why when getting ready for a TV appearance your first question should be “What will I talk about?” but the second, and crucial, question will be “What am I going to wear?” No, this isn’t vanity, this is science. Psychological studies have shown the power of persuasion when it comes to the way we dress and how it influences people’s perceptions of us. In order to be the authority on the message you are trying to deliver, people must be receptive to your message in the first place. If you look like an expert on the matter, people will listen. On the contrary, how are people going to take you seriously if they’re too focused on the busy designs or outrageous colors of your outfit?

We’ve all heard the advice to dress for the position you want, so why would it be any different for the image you want to project for your company? It’s always important to look your best, as you are actually selling your company every time you make an appearance. As a professional organization that others can rely on you need to perpetuate this image in every encounter.
Continue reading »

Avatars by Sterling Adventures

Suffusion theme by Sayontan Sinha

I Think I Have an Idea

Blogger Break Down

Confidence and Compassion; the trick to PR

Watch your body language

How to handle tough interview questions

How to prepare for media interviews

Is THAT what you’re wearing?

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