Since I’ve started working for C&B, I’ve been tasked with writing a monthly blog – great for personal development and a nice change from writing about clients, and about something that interests me.
But the problem starts when I don’t know what to write about. Not just that, how can I be sure that people will be interested in the topic and the way I have approached it? Above all, am I giving the reader valuable information?
The most important part of the blog is the information it contains and if it’s explained properly and clear for the readers to understand.
Is it answering their question?
Is it a topic that they want to know more about?
What have others written about the same topic?
How is my approach any different?
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