We always look for creative ideas when we want to plan for a PR campaign or a special event for the client whether it’s a big store opening, a product launch or new service, or even a small media gathering.
We are always required to think out of the box and get a creative concept in order to be original in what we propose to our client. And at the same time assure outstanding results for our clients. So we are always searching for the one “Big Idea” that makes the message attention grabbing and memorable. Creative thinking is important in public relations because PR messages have to break through the busy media environment and influence the audience’s views and attitudes.