See & Be PR

PR is all about: ‘What’s the Big Idea?!’

Media, Product Launches, Public Appearances, Public Relations No Responses »

Dec 052012

We always look for creative ideas when we want to plan for a PR campaign or a special event for the client whether it’s a big store opening, a product launch or new service, or even a small media gathering.

We are always required to think out of the box and get a creative concept in order to be original in what we propose to our client. And at the same time assure outstanding results for our clients. So we are always searching for the one “Big Idea” that makes the message attention grabbing and memorable. Creative thinking is important in public relations because PR messages have to break through the busy media environment and influence the audience’s views and attitudes.
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Google Wants to Know…What do you love?

Product Launches, Social Media No Responses »

Aug 132012

What do you love?

No, I am not trying to get you to question what drives you or question what is the most important thing to you, or anything like that. ‘What do you love’, as I found out, is actually a new and very interesting website launched by no one else but Google.

In the unabashed manner in which Google now owns the terms ‘internet’ and ‘research’, making them inseparable in the minds of mortals like me, seems like Google is now going to do the same with ‘love’.
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Are you sure you need a Press Conference for that?

Press Releases, Product Launches, Public Relations No Responses »

Feb 092012

Two letters cropped up again this week that have been the bane of my life in the PR industry.

PC.

Not Politically Correct, nor Personal Computer. No; the PC that I am referring to is the definition most non-PR savvy people use to describe our industry – the Press Conference.
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Good Pitch/Bad Pitch to Journalists

Do's and Don'ts, How to, Media, Press Releases, Product Launches, Public Relations No Responses »

Feb 062012

Why didn’t they pick up my story?

If you’re in PR, you think you hate journalists but it’s not them it’s you. Imagine how they feel every time they open their Inbox to a swarm of emails, some straight to the point and some just a big hot mess? Instead of secretly wishing they would die, why not make their lives easier (and in turn, maybe they’ll make life a lot easier for you)? Continue reading »

What Women Want – PR Campaigns for the Fairer Sex

How to, Product Launches, Public Relations, Uncategorized No Responses »

Dec 282011

Every PR campaign is tailored to attract a certain target audience – but women (namely teenage girls and mothers), more so than others, have to be approached in a very specific manner. I recently came across an interview conducted with Maureen Lippe, CEO of Lippe Taylor, which delved into the secrets of creating Public Relations campaigns for women.

The brains behind the Jenny Craig campaign that used actress Kirsty Alley’s transformation as a selling point for its diet plan, Lippe knows exactly what it takes to attract and hold the attention of women from any age group. She explains that rather than doing the same routine PR practices, clients such as Jenny Craig require a different perspective – something that will “cut through the clutter” in order to really reach editors of lifestyle and beauty magazines. The key is to maintain authenticity and transparency, something that is often lost in a desperate attempt to get a story published, and like anything else in this day and age, the best way to achieve this is through greater online engagement with target audiences.
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Making your Event Eventful

How to, Media, Product Launches, Public Relations No Responses »

Dec 212011

Although a discipline on its own with its specialized agencies, Event Management often becomes the responsibility of Public Relations firms.

Small or large in scale, to insure the success of any event – and to guarantee smooth roll out of activities – a huge amount of effort must go into the preparation phase. There are many resources you can consult for tips on managing events and things you should consider before, during and after your events, but one of the best and most useful guides that I have come across is by The Leonardo Programme.
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Louboutin’in Your Brand

Do's and Don'ts, How to, Marketing, Media, Product Launches No Responses »

Dec 052011

Christian Louboutin has built a brand that is synonymous with beauty, design and luxury. The expensive shoes, with their distinctive red soles, have become so famous – to the extent that when YSL designed a red soled shoe earlier this year, it fell under litigation. But what really is the secret behind the larger than life success of the Louboutin red-lacquered soles? The answer is distinctiveness. Christian Louboutin shoes stand out with their bright red Pantone 187C soles, and because once we’ve see them, we know you’ve paid a fortune for your footwear.
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Gadgets and gizmos galore, but I still want an iPhone 4S

Product Launches, Public Relations, Social Media, Uncategorized No Responses »

Oct 272011

The average person today carries 3 to 4 devices, juggling each with its own settings, applications and data. Added to that, technology today is upgraded as fast as a bee fluttering its wings. In June 2010, Apple fans queued for a new iPhone 4 and just 15 months later thousands scrambled to get Jobs’ last mobile model. Getting the latest gadget is the fun part; data migration is the real challenge. Well not anymore, not if you are safely covered by the cloud, iCloud that is. Continue reading »

Did you SEE this last week?

Advertising Vs. PR, Blogging, Product Launches, Public Relations, SEE this, Social Media No Responses »

Oct 092011

Yes, our C&Bers have been busy at it, ever since we launched our new blogging approach. It was all thanks to my Twitter Epiphany (some are thanking me for it, while others are wishing me bodily harm), which was:

I recently had an epiphany. I’m new to Twitter (I know, I know, where have you been?) But the point is: I recently had a revelation. On my way to bugging and begging my way to more follows, I tried several things. First the Retweet, then follow more people and finally find interesting things on the Twitter boards that I could Tweet in my own words (you all do it too and you know it).

Ok, so where’s the ‘aha’ moment? I’ll tell you. I love to write and I love to come up with cool ways to attract people to read the links I post, but now that I have more followers, why not use that to express the only thing I really love to hear? (That would be me!) I love to say it in my own way, and I would rather be doing this when I need a break from writing a press release than play Solitaire on my desktop (does anybody even do that anymore?) or surf aimlessly on OMGFacts.com. So call me a nerd if you need to, but I pledge that at least 50% of what I Tweet from this point forward will be PR – and things related – literally from my perspective.
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Wait, it’s not iPhone 5 it’s iPhone 4S?

Media, Product Launches, Public Relations, Social Media No Responses »

Oct 052011

Yup, it’s that time again – time to upgrade, but not to the mystical and mythical iPhone 5 we’ve been anxiously awaiting, oh no, we’re being asked to buy a new iPhone 4, but this time with an ‘S’ (pause for oohs and aahs). Obviously the news failed to wow investors, considering stocks dropped 5% after the medio-who-cares announcement on Tuesday.

Forgetting the investors, should we stampede the shops to get our hands on one of our very own? Here are some reasons why you should.

Why shouldn’t you have your very own personal assistant?
Helping you find out the weather (because heaven forbid you have to look outside yourself), read text messages, find restaurants, give you directions….but can it pick up your dry-cleaning? I don’t think so (maybe that’s what the iPhone 5 will do…) Continue reading »

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PR is all about: ‘What’s the Big Idea?!’

Are you sure you need a Press Conference for that?

Good Pitch/Bad Pitch to Journalists

What Women Want – PR Campaigns for the Fairer Sex

Making your Event Eventful

Louboutin’in Your Brand

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