In this post, our English writer Reem Heather Dabbas discusses the dos and don’ts of dressing for public appearances.
When it comes to making a television appearance, what you have to say could be a ‘bestseller’ but people will be judging the ‘book’ by its cover before they decide to read one.
It only takes a couple of seconds to make a first
impression, because beauty really is ‘skin deep’ when you initially say hello. That’s why when getting ready for a TV appearance your first question should be “What will I talk about?” but the second, and crucial, question will be “What am I going to wear?” No, this isn’t vanity, this is science. Psychological studies have shown the power of persuasion when it comes to the way we dress and how it influences people’s perceptions of us. In order to be the authority on the message you are trying to deliver, people must be receptive to your message in the first place. If you look like an expert on the matter, people will listen. On the contrary, how are people going to take you seriously if they’re too focused on the busy designs or outrageous colors of your outfit?
We’ve all heard the advice to dress for the position you want, so why would it be any different for the image you want to project for your company? It’s always important to look your best, as you are actually selling your company every time you make an appearance. As a professional organization that others can rely on you need to perpetuate this image in every encounter.
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Unlike what most people think, it is not something you are born with, it is something you can learn and acquire. And it is not something that only people in marketing, sales or media will have to deliver but people from different walks of life will undertake. Whether through practice, confidence or genuineness, the ability to move people through public speaking is attainable and once you succeed at it you should not underestimate its power.
