See & Be PR » Cicero & Bernays Public Relations

Not getting a ReTweet?

Public Relations, Social Media No Responses »

May 202013

There is a reason why. Twitter has developed into a great way to share are reshare information. Many of us get our daily dose of news on the social media platform, and yet others use it to find out interesting information that they never knew they never knew.

Many of us Tweet and many of us simply ReTweet. Both forms of using this tool are acceptable, but for those of us who Tweet, let me ask you this: What good is a Tweet if it doesn’t get a ReTweet?

A ReTweet is a sign of acceptance, a sign that the information is worth sharing and an even further sign that people see you as a reliable source.

But for some, people just aren’t ReTweeting. Why?
Continue reading »

How’s your relationship with the media

Blogging, Media, Public Relations, Social Media, UAE No Responses »

May 062013

We probably could never talk enough about how important it is to have a good relationship with the media. Our work depends on a mutual partnership with the press and a great firm will have account handlers who have built great media relations with those that matter for the industries in which their clients operate.

Above all it’s about creating personal relationships. In today’s digital world, it has become increasingly easier to take out the first step of a physical introduction and get down to the dirty work. It goes without saying that back in the day meeting a journalist face to face was a pre-requisite, but today it’s a step that makes you stand out from the crowd, so go old-school for better media relations.

Beyond making personal connections, it’s also important to avoid pitfalls that can annoy journalists. Things like irrelevant pitches, obsessive calling, not taking ‘no’ for an answer and complaining about coverage can all get under the skin of our journalistic friends.

Think of it this way, if it would annoy you, it is probably annoying them.

How are your media relations?

The Region’s Brightest and Best Minds Meet at the Digital Media Forum

Media, Public Relations, Social Media No Responses »

Apr 172013

For the second year running, the Digital Forum will bring together leading minds from the global digital media arena to share their knowledge and expertise at the One & Only Royal Mirage, Dubai, on the 22nd and 23rd of May 2013.

They will be addressing a wide range of topics, individually and in panel discussions, that today impact the delivery of social media programmes and how they are received by consumers. Everything from the ‘bombardment of Social Media’ to asking the question ‘who is king?’ and from ‘e-education’ to ‘measuring social media effectiveness’ will be up for discussion.
Continue reading »

Can you stop using your mobile?

Public Relations, Social Media No Responses »

Apr 032013

Mobiles are an essential part of our daily routine nowadays, and more than that, we are essentially stuck to them night and day. People don’t stop to think about how enamored we are with the devices, so much so that we can’t help using them even when in the company of friends and family at social gatherings.

What are we looking for? Waiting for a comment or a picture? Are we living in a virtual world, rather than living in the real life? Are we losing our communication skills and have nothing to say anymore?

Sometimes it is really annoying and disrespectful when you are sitting with your friend and all they are doing is looking at their phone, tweeting or checking Facebook. Are you bored? Or am I that boring?

Give yourself a minute, look at the person you are sitting with, discuss a topic and try not to Google one. Use your brain and remember that one day you didn’t need the phone to establish one.
Continue reading »

Pictures Tell the Story

Media, Press Releases, Public Relations, Social Media No Responses »

Jan 162013

There’s an old saying, “a picture is worth a thousand words”, and in this modern digital age it might be worth even more. For instance, a picture on Facebook is no longer worth a thousand words, but $1 Billion Dollars.

In a recent article I read about the top PR and social media predictions for 2013, it indicated that in spite of the various exciting developments in PR and social media in 2012, the coming year will see even more transformations of the media landscape. We are witnessing a wide shift towards visual content, which along with the rise of info-graphics, photo sharing and visual storytelling, is pushing PR pros to find ways to deploy messages visually in order to compete in a crowded content market.
Continue reading »

Thank You UAE

Public Relations, Social Media No Responses »

Jan 072013

Sitting with our resident writer, trying to conceptualise my next blog post, she suggested using passion to lead the way – as it has proved to evoke some interesting writing in the past.

Wait, I’m thinking. Sports? No, I’ve done that before. My job? Done that too. As I gaze out the window in hopes that some idea will just suddenly make itself known, it works and I’m instantly inspired.

The UAE. If I had taken a snapshot from the day I first looked out that very window and compared it to today, that picture would be very different and in a very good way.
Continue reading »

Sleeping with your Smartphone?

Do's and Don'ts, Public Relations, Social Media No Responses »

Nov 212012

I recently came across a very interesting infographic that caught my attention. Turns out over 95% of people are taking their smartphones to bed with them and that’s a bit disturbing when you think about how many people are having trouble falling asleep.

Research says that ‘Electronic devices stimulate brain activity…disrupting your ability to drift off to sleep.’ This has something to do with the artificial lights emitted from devices that interfere with brain chemicals that promote sleep.

This in turn can affect your driving, your job and in general your life.
Continue reading »

Do you Google yourself?

Do's and Don'ts, Public Appearances, Social Media, Uncategorized No Responses »

Nov 192012

I do and I’m not afraid to admit it either.

I get a certain joy out of the fact that I’m important enough to be listed out there on the World Wide Web. I think it’s because ever since I first was introduced to searching online, it had always been about finding information about famous people, places and things. The fact that people could find me there as well – if they were interested in looking, never ceases to amaze me.

But beyond pompous self-importance, you should make it a point to Google yourself every once in a while too.

I signed up for what?
I find myself listed on random sites that I vaguely remember signing up for. That’s an important reminder that once it’s out there, it’s out there. Continue reading »

First you LIKE me and now you unLIKE me? What gives?

Public Relations, Social Media No Responses »

Oct 172012

What happened? We work so hard to get people to follow us on Twitter and Like us on Facebook, and when we go to check how much the numbers are up, it appears some people have strayed.

Why?

They may have Liked or Followed you in the first place to help out a friend, just because a friend did or to get something free. The thing about these Likes, though, is that they were made under false pretenses and not likely to become ‘till death do us part’.

Actually quite similarly, just like marriage can end in divorce, so can the Like turn into an unLike.

So why do these followers stray?
Continue reading »

Disconnecting from Social and Reconnecting with Self

Public Relations, Social Media No Responses »

Oct 102012

Over the summer holidays I decided to disconnect and abstain from Facebook.

For all its benefits – connecting with friends, colleagues and acquaintances past; I decided it would be helpful for me personally to take a break. I’m back now, but here’s my story and my journey in a world with no Facebook.

I had to be with my family and in order to really be with them I couldn’t also be tied to social media. I know myself too well. It’s too distracting and I’d get pulled in too quickly. Something will be neglected, so I chose to take the challenge and neglect social media instead.

Older Entries

Avatars by Sterling Adventures

Suffusion theme by Sayontan Sinha

Categories

Archives

Links

Meta

Follow Us