See & Be PR

An iconic blog – not

Blogging, Do's and Don'ts, Public Relations No Responses »

Apr 012013

On the way into the office this morning I was listening to some generally crass commercials (the subject for another blog) when one caught my ear for all the wrong reasons. A very well-known hotel was promoting itself and its various outlets. After I heard the word iconic used for about the fifth time (I actually lost count of how many times it was used) it led me to think how so many words these days are overused and even worse overused incorrectly.

In this case there was an iconic view, an iconic restaurant and iconic drink and so on and so forth. If the hotel had been called The Iconic it would have made more sense.

Seriously, iconic is now “overused to the point where everything from a fast-food restaurant chain to celebrities is ‘iconic’”.
Continue reading »

Too busy to blog?

Blogging, Do's and Don'ts, How to, Public Relations No Responses »

Nov 282012

What happens when life gets in the way of your schedule? You have a plan, and you know you have to be consistent, but sometimes emergencies happen and the unexpected arise and you’re left being, well, inconsistent.

We have a schedule for our blogs. And we stick to it come rain or shine, but sometimes there is more rain than shine and here’s how we deal.

Keep some ready
We try to keep blogs edited and ready to be posted for days when it’s too hectic to do so. Try to forget about this alternative stash and only break it out in case of emergency.
Continue reading »

Inspiring company blogs

Blogging, Public Relations No Responses »

Oct 242012

Writing and maintaining a company blog takes a lot of dedication and work. It needs fresh ideas and a stream of useful content to keep readers coming back for more.

They say, ‘Inspiration can come from anywhere’, and here are a few company blogs that inspire us.
Continue reading »

Are you connecting to the right people?

linkedin No Responses »

Aug 202012

Of all the social media platforms available to us today, LinkedIn is probably the one we focus on the least, in terms of using it as a ‘marketing tool’ – mainly due to its ‘B2B’ function. However, from an individual perspective, more so than Facebook and Twitter, it’s probably the ideal way to promote yourself, whether it’s for networking purposes to build business contacts, finding a new job or simply establishing yourself as an thought leader within your industry.

But what’s the best approach when it comes to adding people? Do you accept every invite that comes your way, or should you be more selective, limiting your contacts to key existing and prospective clients, or industry peers?

David Johnson offers some pointers on how to best use the business networking site to your advantage on Social Media Today.

Are you LinkedIn?

Why do we need to blog?

Blogging, Do's and Don'ts, How to, Public Relations, Social Media No Responses »

May 072012

A question that has more than one simple answer. You blog to have a voice, you blog to have a presence, you blog to be relevant.
The beauty of blogging is that it is so personal; you see our real personalities, and you see PR as we would have it. It’s more individual than a corporate profile or a company website, because you get a glimpse of how we would do it, before you ever pick up the phone and call.

So simple yet so complex. Sure, anyone can write a blog, but it takes a special team of people to target for SEO and to build a following on Social Media to get their blogs read.

But to get back to the question – why do we really need to blog?
Continue reading »

Make your movies 3D and your PR 4

Advertising Vs. PR, How to, Marketing, Public Relations, Social Media No Responses »

Apr 302012

I’ve asked my 5-year old nephew, why he loves 3-D movies so much?
He looked at me with those wondering eyes exclaiming, “What kind of question is that?”
Then he replied, “Well because I am there!”

3D movies put us right in the action, which makes the experience even more thrilling. We find ourselves consumed with an alternate universe – there is no escape.

When it comes to PR campaigns, we have to be ahead of the game, so 4D PR comes into play.
Continue reading »

Blogging? It’s not personal; it’s business

Blogging, How to, Public Relations No Responses »

Apr 242012

Long gone are the days when blogging was a personal matter. First generation bloggers were thrilled just to have the space to write about whatever interested them, and if anyone out there on the World Wide Web read the blog, then that was just the icing on the cake. But that was never the aim. It was about being personal, saying what was on your mind and just having your own opinion.

That however, has changed. And if you talk to any blogger today, they will tell you flat out that getting more followers and maximising clicks is the goal. You hear about klout and followers more than you hear about the satisfaction of being heard of.
Continue reading »

David Ogilvy quotes that will help you become a better blogger

Blogging, Public Relations, Uncategorized No Responses »

Mar 202012

Ever since we started the C&B blog, it has not just changed the way I write but even what I read. I never imagined myself writing a blog or anything that looked like a blog. Just like any starter, my first question was ‘What is a blog’? The answer will remain confusing till you start writing one. An important thing when you are writing a blog is to know what to write about. To begin with, I always look for topics and things that I find interesting and hope that others will like it too. You make a few mistakes, like I did when I wrote my first blog (obviously that didn’t see the light of the day) and you keep getting better once you get the hang of it.

Like I said, one way to improve how you write is to read what others have to say. An interesting piece that I read recently was a blog post by Darren Rowse, ‘10 David Ogilvy Quotes that Could Revolutionize Your Blogging’ that caught my attention, a must read for bloggers, marketers or anyone for that matter.
Continue reading »

I don’t know what to write

Blogging, Public Relations No Responses »

Mar 152012

Every week like clockwork, our social media watch dog comes a callin’ for our blog posts.

That’s when I start to panic. I haven’t written it yet. Not because I don’t want to, but because I really don’t know what to write about.

What they don’t understand is that writing doesn’t come naturally to all of us. While our writers are off spouting Shakespeare for their next blog post, I’m still thinking about the title.
Continue reading »

Older Entries

Avatars by Sterling Adventures

Suffusion theme by Sayontan Sinha

An iconic blog – not

Too busy to blog?

Inspiring company blogs

Are you connecting to the right people?

Blogging? It’s not personal; it’s business

David Ogilvy quotes that will help you become a better blogger

I don’t know what to write

Categories

Archives

Links

Meta

Follow Us