Blogger Break Down

Advertising Vs. PR, Marketing, Media Training, Press Releases, Public Appearances, Public Relations No Responses »
Aug 292012

The demands for coming up with something creative and interesting on a regular basis has increased tremendously in recent years. The race to keep up can seem like an uphill battle sometimes, but the question remains:

Where do good ideas come from?

They don’t always come out from thin air, and they could take months or years in order to develop, but for now: look at the world around you.

Find inspiration from others and find inspiration from within yourself. Have a crazy idea? Right it down; who knows when it might come in handy later.

Good ideas become great with maturity. They need time to grow into what they were meant to become.

Do you have a good idea?

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Posted by Khalil Majdalawi at 9:31 AM Tagged with: , , , , , , , , , , ,

Are you connecting to the right people?

linkedin No Responses »
Aug 202012

Of all the social media platforms available to us today, LinkedIn is probably the one we focus on the least, in terms of using it as a ‘marketing tool’ – mainly due to its ‘B2B’ function.  However, from an individual perspective, more so than Facebook and Twitter, it’s probably the ideal way to promote yourself, whether it’s for networking purposes to build business contacts, finding a new job or simply establishing yourself as an thought leader within your industry.

But what’s the best approach when it comes to adding people? Do you accept every invite that comes your way, or should you be more selective, limiting your contacts to key existing and prospective clients, or industry peers?

David Johnson offers some pointers on how to best use the business networking site to your advantage on Social Media Today.

Are you LinkedIn?

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Posted by Manal Shaikh at 11:12 AM Tagged with: , , , , , , , , , , , , ,

Putting Strategy Back Into Your Communication Plan

Media, Public Relations No Responses »
Nov 142011

Just like writing press releases, pitching one-on-one interviews and nurturing media relations are all part of the hectic daily lives of Public Relations professionals. Alongside that is the task of designing communication plans that are both strategic and impactful for your clients. But sometimes, once you’ve been working with a client for a while, you lose track of some of the basics, so here’s a little refresher.

When preparing a communications plan, there are six questions that you must ask yourself. Continue reading »

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Posted by Halah Mohsen at 12:53 PM Tagged with: , , ,

Hunting for journalists on Twitter

How to, Media, Social Media 1 Response »
Oct 062011

Do you keep calling reporters only to find that 80% of the time they are not at their desk? There’s got to be a better way to keep in touch – who knew Twitter would be one of them?  Working in public relations, Twitter is a must, and @Garmoe agrees with me. He even shares some tricks on how to maintain relationships once their made.

Some highlights:
You can find a reporter’s name on Twitter by following the publication. Then go on to follow the reporter and the things they publish, and don’t neglect to compliment their latest articles. You should also reTweet the things you find interesting and use links to their posts in pieces that you post. Post and monitor hash tags(#) on topics that you’re clients are involved in and if a journalist does cover your event, don’t forget to thank them via Twitter (especially if you didn’t have a chance to chat with them at the event).
Continue reading »

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Posted by Dara Husseini at 11:32 AM Tagged with: , , , ,

Turning negative comments into gold? It’s all in how you respond.

Media, Social Media 2 Responses »
Oct 042011

1,000 to 10,000 to 1,000,000 followers; magic to any CEO’s eyes in today’s digital day and age. Where more followers on Twitter, Facebook and social media channels in general mean more exposure, sometimes that’s not such a good thing when the comments turn negative.

Where there are peaks there are troughs; where social media has built multi-billion dollar brands, it has crumpled others with communication disasters that only these hotshots could have fully recovered from. Where instant feedback and a million hits are exciting, when the good turns ugly how do you escape online slaughter?

Create the guidelines and stick to them
Appoint someone qualified to manage your social media channels, who has the knowledge, authority and the access to handle issues as they come up. Being prepared with a strategy and the right person on your team, means you’re not fighting an unfair battle when terror strikes. You can also enlist the services of a public relations firm to handle crisis by forming a pre-emptive plan. Continue reading »

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Posted by Tabassum Farooq at 2:24 PM Tagged with: , , , , , , ,

Think you got great coverage for your client? Think again.

Media, Public Relations No Responses »
Oct 022011

Tall tales about your clientSo you’re excited that you got coverage or an interview for your client in a big shot magazine or newspaper. Well don’t start celebrating just yet. There’s always a chance that the reporter misinterprets some words or even delivers a completely different message than the one that was intended.

In that case, don’t freak out and decide to blacklist the reporter. Instead, Brad Phillips says there’s several things that you can do:
Ask a neutral party to read the story, talk to the reporter or editor, respond with a statement or turn to social media.

For full story, please visit PR Daily

How do you avenge your clients?

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Posted by Sarah Mheidly at 3:54 PM Tagged with: , , , , ,

How It’s a Small World After All Thanks to Mass Media

Media, Public Relations 1 Response »
Sep 182011

If someone says Disneyworld, what song comes to mind? How about ‘It’s a Small World’? Quite fitting in today’s day and age, where we’ve turned into more of a global village, than separate continents and countries. Most all of them have a McDonald’s, Pepsi, or kids running around in Superman T-shirts chomping on a Snickers bar. You’d have to be an alien not to have heard of these brands, and that’s thanks to the rapid sending, sharing and receiving of information – all over the world – made possible by advances that have come all the way from the first telegraph to anything you want to do on your very own smartphone.

Frolicking in the spirit of international unity

What was the main aim for the song behind one of the most famous rides in the history of Disney? Well, it was too loud and noisy to have all of the different country’s anthems playing at once so they needed a simple song that could be easily translated into different languages. Sounds a little bit like social media; Twitter and Facebook combine a unified platform that can be used in many different languages. That way people all over the world can use these social channels without having to re-create one of their very own. This is great since now we can reach people all over the globe – from China to Brazil, using one single stage. Continue reading »

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Posted by Khalil Majdalawi at 11:32 AM Tagged with: , , , , ,

Facebook at work? Me ‘like’y

Media, Social Media, Uncategorized 1 Response »
Jul 272011

I must admit, that when I first joined C&B, I was a little nervous about logging into my Facebook account for the first time. Not that there had been any clear instruction not to, but because I know of a lot of companies who have access blocked to social sites at work (and wasn’t too sure what my new employer thought of the matter – since I hadn’t dared to ask).

So while some friends started to get worried, and even others had organised search parties to locate my dead body, the sign that I had been waiting for all along came in the form of a beautiful email on my third day:

“As you know, C&B is on Twitter, Facebook and LinkedIn.
I expect you all to have accounts on the three channels and follow C&B.
Please make sure that this is done before Thursday noon.”

Umm, ok, sure, no problem. (Jumped right onto that task to make sure I was a model employee) I was overjoyed and glad to be back, and (if management is reading this) not only to socially engage with my friends, but also for a lot of other ‘professional’ things. Like what? Finding interesting topics for the blog (that’s how I came up with this topic), scouting interesting PR information to share with the team and harassing my friends into liking my blog posts (yes, if you like me, you had better ‘like’ my post). So while 50% of employees are banned from social networks, here’s why I don’t think that’s such a good idea. Continue reading »

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Posted by Reem Heather Dabbas at 11:43 AM Tagged with: , , , ,

How to improve on client contact

How to, Public Relations No Responses »
Jun 132011

You have won the client over; they absolutely loved your pitch, job done, right? This is definitely wrong. Winning the client over is not even half the battle because regular contact is an essential part of building and maintaining a healthy relationship with your client. They have to know that they matter through constant communication and feedback. This can include personal meetings, phone conversations and written reports. But that doesn’t mean you have to wait for business occasions to make a connection; you should also take advantage of less formal approaches that include meetings for breakfast, lunch or dinner, which can be an excellent way to build both business and personal relationships. Whatever the case, make sure you are flexible and open to invite these opportunities, because each client is unique and so are the roads to forming a bond with them.

Plan for Success
A great relationship doesn’t happen by chance. Client contact should be regularly scheduled, deliberate and well planned. The ideal, of course, is to maintain daily contact, because PR accounts are too often lost through neglect. While no client should ever be taken for granted, use judgment in all your communication because they should not feel pestered either.
Continue reading »

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Posted by Halah Mohsen at 11:40 AM Tagged with: , , , ,
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