Daily we’re faced with selling our news to the media, and if you’re not really good at it, you won’t be doing a lot of convincing.
So how do you make a pitch stick?
Know what you’re pitching
If you can’t properly explain it, how will the audience really understand it?
Make sure there’s a story there
Sometimes behind all the fluff and the big words there really isn’t a story to tell. Our job as PR professionals is to let clients know when their news isn’t newsworthy – and maybe find a way to make it worthy of headlines.