See & Be PR

Making you Pitch Stick

Do's and Don'ts, How to, Media, Public Relations No Responses »

Mar 252013

What’s the one thing you need to know to make it in PR? How to pitch a story.

Daily we’re faced with selling our news to the media, and if you’re not really good at it, you won’t be doing a lot of convincing.

So how do you make a pitch stick?

Know what you’re pitching
If you can’t properly explain it, how will the audience really understand it?

Make sure there’s a story there
Sometimes behind all the fluff and the big words there really isn’t a story to tell. Our job as PR professionals is to let clients know when their news isn’t newsworthy – and maybe find a way to make it worthy of headlines.
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Confidence and Compassion; the trick to PR

How to, Media Training, Public Relations No Responses »

Mar 272012

According to Beth Monaghan co-founder of InkHouse Media + Marketing, Confidence and Empathy are two essential traits that PR professionals should have to succeed in their work.

I totally agree. Dealing with your clients and the media can be very similar to being a salesman at an electronics shop; your client is the customer that walks in knowing that he wants to buy a digital camera, but doesn’t know which model to get for his requirements. A confident salesman will be able to clearly identify the customer’s needs, give the customer a sense of ease and comfort and therefore win the customer’s trust in his advice.

In PR, you need to be confident and compassionate, but how do you achieve that?
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Son of a Pitch!

Public Relations No Responses »

Mar 142012

Ever mess up a pitch so bad it had you shouting something similar to the title of this post? Many people mess up the pitch in a number of ways, from talking too much about the product, to not knowing what the client wants to hear, to rambling on and on about nonsense.

If you want to give a fantastic pitch, why not give some of these a try?

Know the client Do a little research about the client’s needs and wants, and study exactly what they want to hear from you.

Know their goals Make sure you know exactly where the client wants to be, what he wants to achieve and how you will help him to achieve that.
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Good Pitch/Bad Pitch to Journalists

Do's and Don'ts, How to, Media, Press Releases, Product Launches, Public Relations No Responses »

Feb 062012

Why didn’t they pick up my story?

If you’re in PR, you think you hate journalists but it’s not them it’s you. Imagine how they feel every time they open their Inbox to a swarm of emails, some straight to the point and some just a big hot mess? Instead of secretly wishing they would die, why not make their lives easier (and in turn, maybe they’ll make life a lot easier for you)? Continue reading »