Every girl dreams of a shiny sparkler on her finger. More importantly, she’s spent years of her life dreaming up how he will propose and what the engagement ring will look like.
For him he’s told to spend at least ‘three months’ salary’ to make sure he’s proven his undying love.
Diamonds are forever. Diamonds are a girl’s best friend. Diamonds are priceless. Diamonds are a great investment.
While the first few statements can be forgivable, the last two are downright fabrication. So why do we continue to covet these stone?
Great Marketing and PR.
Back when De Beers was trying to find a way to boost sales, they enlisted the help of some great minds.
“The diamond invention—the creation of the idea that diamonds are rare and valuable, and are essential signs of esteem—is a relatively recent development in the history of the diamond trade.” Atlantic.com
The fact of the matter is that if you ever tried to sell a diamond you would be left coming up short.