My last blog post was about how to organise a press conference to perfection, and interestingly enough, two weeks after I posted it, I got a call from my client saying: “We need to hold a press conference in less than a week!” I was like, here we go, who sneezed this time! But before I had the chance to ask what the press conference was for, the client said the magical words: “We’re unveiling Diego Maradona as our new head coach.”
You don’t expect to ever hear those words coming out of your client’s mouth when you’re in PR in the Middle East, but then again, this is Dubai and anything is possible.
So, after I managed to regain a normal heart beat, I started planning. I took a look at the post I wrote, and started going through the important points:
Choose a date that doesn’t clash with any other major events
First off, I had no choice as the date was set and it was on a weekend; not just any weekend, but the up and coming one! Second, this event was The Event, so rather than accommodating others, press conference organisers needed to make sure their date did not to clash with mine.