See & Be PR » Cicero & Bernays Public Relations

The Region’s Brightest and Best Minds Meet at the Digital Media Forum

Media, Public Relations, Social Media No Responses »

Apr 172013

For the second year running, the Digital Forum will bring together leading minds from the global digital media arena to share their knowledge and expertise at the One & Only Royal Mirage, Dubai, on the 22nd and 23rd of May 2013.

They will be addressing a wide range of topics, individually and in panel discussions, that today impact the delivery of social media programmes and how they are received by consumers. Everything from the ‘bombardment of Social Media’ to asking the question ‘who is king?’ and from ‘e-education’ to ‘measuring social media effectiveness’ will be up for discussion.
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Can you stop using your mobile?

Public Relations, Social Media No Responses »

Apr 032013

Mobiles are an essential part of our daily routine nowadays, and more than that, we are essentially stuck to them night and day. People don’t stop to think about how enamored we are with the devices, so much so that we can’t help using them even when in the company of friends and family at social gatherings.

What are we looking for? Waiting for a comment or a picture? Are we living in a virtual world, rather than living in the real life? Are we losing our communication skills and have nothing to say anymore?

Sometimes it is really annoying and disrespectful when you are sitting with your friend and all they are doing is looking at their phone, tweeting or checking Facebook. Are you bored? Or am I that boring?

Give yourself a minute, look at the person you are sitting with, discuss a topic and try not to Google one. Use your brain and remember that one day you didn’t need the phone to establish one.
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Pictures Tell the Story

Media, Press Releases, Public Relations, Social Media No Responses »

Jan 162013

There’s an old saying, “a picture is worth a thousand words”, and in this modern digital age it might be worth even more. For instance, a picture on Facebook is no longer worth a thousand words, but $1 Billion Dollars.

In a recent article I read about the top PR and social media predictions for 2013, it indicated that in spite of the various exciting developments in PR and social media in 2012, the coming year will see even more transformations of the media landscape. We are witnessing a wide shift towards visual content, which along with the rise of info-graphics, photo sharing and visual storytelling, is pushing PR pros to find ways to deploy messages visually in order to compete in a crowded content market.
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Social Media ROI

Uncategorized No Responses »

Nov 142012

If PR is about results, how do you measure them on social media?

With traditional outlets, we already know the drill. Check newspapers for coverage and scan for online appearances.

When it comes to social media, how do we know how effective campaigns for clients have been?
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First you LIKE me and now you unLIKE me? What gives?

Public Relations, Social Media No Responses »

Oct 172012

What happened? We work so hard to get people to follow us on Twitter and Like us on Facebook, and when we go to check how much the numbers are up, it appears some people have strayed.

Why?

They may have Liked or Followed you in the first place to help out a friend, just because a friend did or to get something free. The thing about these Likes, though, is that they were made under false pretenses and not likely to become ‘till death do us part’.

Actually quite similarly, just like marriage can end in divorce, so can the Like turn into an unLike.

So why do these followers stray?
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Disconnecting from Social and Reconnecting with Self

Public Relations, Social Media No Responses »

Oct 102012

Over the summer holidays I decided to disconnect and abstain from Facebook.

For all its benefits – connecting with friends, colleagues and acquaintances past; I decided it would be helpful for me personally to take a break. I’m back now, but here’s my story and my journey in a world with no Facebook.

I had to be with my family and in order to really be with them I couldn’t also be tied to social media. I know myself too well. It’s too distracting and I’d get pulled in too quickly. Something will be neglected, so I chose to take the challenge and neglect social media instead.

Can Instagram change the way we do PR?

How to, Marketing, Public Relations No Responses »

Sep 052012

In PR situations, you’re trying to make news. It can be as straightforward as a press release sent to the media, or organizing a major event. Whichever words you use to grab people’s attention, what about the visual part?

We’ve all seen the pictures snapped by friends using Instagram; the cool, vintage looking images appear much more artistic than those taken with a regular camera. They’re everywhere, with people showing off their pets, their babies..their dinners!

While the personal world has found so many uses for Instagram, what about the corporate world?

What about in PR?

You can use Instagram to snap photos of new products, new recruits or events. Capturing them in an instant – and uploading them just as fast – for a wider audience to see. I think the trick is to make it interesting, find a way to get your products to appeal to a wider audience.

We’ve all wondered if Pinterest was the next thing in PR, how about Instagram?

Is Social Media really changing PR?

How to, Public Relations, Social Media No Responses »

Aug 082012

I’m a communication consultant – a new entrant to PR – and like most of you, I say the phrase ‘social media’ on a daily basis.

Just like you can’t go an hour without saying the word ‘yes’ or ‘no’, you can’t escape social media being brought up. This difference here is: I’d like to raise some questions and concerns. We’re all swept up with the movement, but I’d like to take a moment to just contemplate.

Is Social Media really changing PR?
Everyone on the team talks incessantly about blogging and about how the booming of social media in today’s world has nudged businesses into introducing it in their PR strategies; and how this recent trend has lead, little by little, and as a result, to the shaping of a brand new mold for PR.
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Are you spreading rumours and hoaxes?

Crisis Communications, Do's and Don'ts, How to, Public Relations, Social Media No Responses »

Aug 062012

One small lie can turn into one really big untruth. Without any consideration to people’s reputation, people just believe and amplify. That’s how rumours start and spread, and take on a life of their own.

With the help of the Internet and social media; rumors reach thousands of people, and the sad thing about it is that we just share. Whether it is true or not, some people won’t think twice before sharing, they don’t even Google it.
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Is Vlogging the next best thing in PR?

Blogging, How to, Public Relations, Social Media No Responses »

Jul 252012

To start off, if you don’t know what a Vlog is, let me tell you: A Vlog (short for “video blogging”) is simply a blog that is in video format. Vlogs can be about anything from personal issues, news and politics, to sports.

It’s hard to pinpoint the first ever Vlog, but what is evident is that Vlogging saw a strong increase in popularity in 2005, the same year that witnessed the creation of YouTube. Nowadays it’s picking up fast, from America to Europe and starting to gain speed in the UAE.

Where did Vlogs come from?
As time passes, consumers’ patience and attentiveness are decreasing and so it is becoming more difficult to engage them. This is not the case just with consumers; I see it with my own one and a half year old baby! I can’t go through the whole alphabet book with her without her walking away before we reach F, but when I turn on the alphabet song on YouTube she gets glued to my laptop.
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